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LO1- Analysis of advertising campaign

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Ben and Jerry's: Netflix and Chill'd Aims and objectives Ben and Jerry's teamed up with Netflix to create a new ice cream flavour called Netflix and Chill'd. The flavour is a a combination of peanut butter with pretzel swirls and fudge brownie chunks and was introduced to the market in January 2020. The objective of this product is to sell a pint of ice cream to a customer which they can eat while binge watching shows on Netflix. In addition, this a way for Ben and Jerry’s to gain brand exposure by working with a popular company like Netflix and vice versa.  Target audience This product is for the mainstream audience because Ben and Jerry's is a product that the succeeder wouldn't be interested in purchasing. They would prefer other desserts or even would go out to a restaurant. The struggler would prefer to purchase cheaper alternatives as they don't have the funds too frequently buy Ben and Jerry's. This means people of Also the audience for the flavou...
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Psychographics and audience targeting

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Mainstreamers- Follow popular trends. Explorers- Driven my a need for discovery and challenge. Reformers- Anti materialistic  Aspirers- Somebody who wants to be wealthy, enjoy status. Strugglers- Live for everyday, sometimes they are dependant on alcohol, cigarettes and fast food.  Succeeders- A very confident person, they seek reward to show they have made it in life. Resigned- Puts up with their lotting life, they like security (The elderly or retired). Ideology- Communitcates ideas, values and beliefs. Many brands we look carry this ideology of domesticity, the traditional family. Fairy washing up liquid showcases a women in the advert cleaning which is the stereotype that women clean up and work in the house. A girl using a nerf which is stereotypically a boys toy. Vance Packard wrote the hidden persuasion in 1957. The subject of adverts is likely to show someone ideal self or ideal partner Cole Rogers (1980) Yorkie ad Call to action- What a brand wants you to do next af...
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LO1: Ways to advertise commercial products

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The main purposes of advertising

Create awareness- To inform and educate about a new commercial product- NHS, Tramlines, Rimmel Introduced new products to the market- E.g. Coca Cola constantly have new bottles and flavours of coke Increase sales- To do deals and offers. Convince the consumer that they need the product. Hierarchy of needs- Heinz new product to target a new audience.  Rebranding and existing product- Changing the look and identity of an existing product. Values change. Generate feedback- Want to know what the audience thinks about the product. Companies want to boat how many people like their products.
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LO1: Aims and purposes of advertising

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The purpose of advertising is to inform, persuade, remind, promote a product, sell a product and increase sales, raise awareness and educate, influence a change, increase brand recognition. SANCCOB save penguins campaign. This is a raise awareness campaign. 
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