Unit 20: Advertising media

Create awareness- To inform and educate about a new commercial product- NHS, Tramlines, Rimmel Introduced new products to the market- E.g. Coca Cola constantly have new bottles and flavours of coke Increase sales- To do deals and offers. Convince the consumer that they need the product. Hierarchy of needs- Heinz new product to target a new audience.  Rebranding and existing product- Changing the look and identity of an existing product. Values change. Generate feedback- Want to know what the audience thinks about the product. Companies want to boat how many people like their products.

The purpose of advertising is to inform, persuade, remind, promote a product, sell a product and increase sales, raise awareness and educate, influence a change, increase brand recognition. SANCCOB save penguins campaign. This is a raise awareness campaign.