Psychographics and audience targeting

Mainstreamers- Follow popular trends.

Explorers- Driven my a need for discovery and challenge.

Reformers- Anti materialistic 

Aspirers- Somebody who wants to be wealthy, enjoy status.

Strugglers- Live for everyday, sometimes they are dependant on alcohol, cigarettes and fast food. 

Succeeders- A very confident person, they seek reward to show they have made it in life.

Resigned- Puts up with their lotting life, they like security (The elderly or retired).


Ideology- Communitcates ideas, values and beliefs.

Many brands we look carry this ideology of domesticity, the traditional family.


Fairy washing up liquid showcases a women in the advert cleaning which is the stereotype that women clean up and work in the house.
Gender-Bending Toys R Us Ads From Sweden

A girl using a nerf which is stereotypically a boys toy.

Vance Packard wrote the hidden persuasion in 1957.

The subject of adverts is likely to show someone ideal self or ideal partner Cole Rogers (1980)



Yorkie ad


Call to action- What a brand wants you to do next after you've seen an advert. Can be instant due technology.
Measure the amount of subscriptions, viewership, social media reaction and ask the audience members who give contact information.

Logistics- Timescales, if you release too many adverts it will be expensive. 

Advertising agency- A company that makes adds for other companies. 

-Aims and objectives
- Target audience 
- Key messages
-Approach 
-Representation
-Campaign license 
-Choice of media 
-Call to action 
-Legal and ethical 
-Regulation 

Comments

Post a Comment

Popular posts from this blog

LO1- Analysis of advertising campaign

Image
Ben and Jerry's: Netflix and Chill'd Aims and objectives Ben and Jerry's teamed up with Netflix to create a new ice cream flavour called Netflix and Chill'd. The flavour is a a combination of peanut butter with pretzel swirls and fudge brownie chunks and was introduced to the market in January 2020. The objective of this product is to sell a pint of ice cream to a customer which they can eat while binge watching shows on Netflix. In addition, this a way for Ben and Jerry’s to gain brand exposure by working with a popular company like Netflix and vice versa.  Target audience This product is for the mainstream audience because Ben and Jerry's is a product that the succeeder wouldn't be interested in purchasing. They would prefer other desserts or even would go out to a restaurant. The struggler would prefer to purchase cheaper alternatives as they don't have the funds too frequently buy Ben and Jerry's. This means people of Also the audience for the flavou...
Read more